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Posted 28/03/2024 8:39am

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Quantcast expands reach,
New appointments in APAC,
Digital ad's beach.

In partnership with
Salesforce

Quantcast expands sales team in APAC and ANZ

Global advertising technology company, Quantcast, has made a series of appointments to its sales team in the Asia-Pacific (APAC) and Australia and New Zealand (ANZ) regions, welcoming Alara Yenisey as Client Success Manager in ANZ, and Koh ChewHoi and Amanda Soh as Client Success Manager and Senior Sales Manager respectively in the Singapore office.

"We’re excited to expand our sales and client management team in the region as we continue to grow. Amanda, Alara and Koh all bring a depth of experience in their respective markets, and a passion for enhancing client relationships. Quantcast has significantly bolstered its Australia and Southeast Asian operations over the past several months, reflecting a genuine commitment to growing our APAC footprint and strengthening our relationships with our clients. The sales team is well-placed to extend our efforts in the APAC market," said Quantcast Vice President, APAC, Sonal Patel.

Melbourne-based Yenisey brings a wealth of experience in digital media, advertising and client management, having previously worked with News Corp Australia, UM, OMD and SBS.

"As a digital-first marketer, Quantcast’s dedication to leading the market in effective, accurate digital advertising makes it an attractive place to work. I’m excited to join the growing ANZ team and look forward to bringing my extensive agency experience to drive measurable outcomes for Quantcast clients," said Yenisey.

ChewHoi, with over a decade of experience in media and publishing primarily in Singapore, has held management positions at Singapore Press Holdings, Performics, iProspect and Zenith.

"Quantcast has become one of the premier digital advertising marketers across Asia and I’m excited to be part of such an illustrious organisation. With a passion for improving the client experience, I’m looking forward to bringing my experience to help grow the client books across Asia," said ChewHoi.

Soh, responsible for driving revenue growth and fostering strategic partnerships with key clients across the region, has extensive sales and account management experience within the APAC digital advertising industry and has held senior account manager roles at Oracle, Amnet and MEC.

"Having worked in the APAC digital sales industry for most of my career, I’ve had a front row seat to Quantcast’s ongoing growth and domination in the market. I’m excited to be joining the team at a pivotal time for the organisation as it seeks to further drive revenue and new client partnerships, particularly across Asia," said Soh.

Quantcast is a programmatic advertising business that has been serving customers globally since 2006 and is headquartered in San Francisco.

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