Atomic 212° has picked up three new B2B clients: veterinary practice management company, VetPartners; global fintech platform, Adyen; and workforce management solutions business, UKG.

The newest additions to the independent agency's client roster are the latest in a series of client wins and retentions for Atomic 212° over the past 18 months, including BMW Australia and New Zealand, Bupa, Craveable Brands, the Northern Territory Government, Tourism Northern Territory, Entain (Ladbrokes and Neds), Victoria University, My Muscle Chef, Lendlease, Ponant, Growth Faculty, Sydney Water, and Maclean Financial.

According to a report from COMvergence, Atomic 212° ranked #1 among independent agencies in the first nine months of 2023 in terms of new business wins, including client retentions. The agency has offices in Sydney, Melbourne, Brisbane, and Darwin.

Atomic 212°, National Chief Executive Officer, Claire Fenner, said: "We’re delighted to welcome VetPartners, Adyen and UKG. All three are innovative, market-leading companies with great people, great reputations and great brands. We’re really looking forward to working with them to generate great results. Our agency’s growth in recent years has been driven by our people, our product and a very simple philosophy: everything we do is designed to deliver smarter, faster and more accountable media for our clients and help grow their business."