Impact beefs up staff, still hiring, prepares India launch

News 28 Feb 2022 -

Impact beefs up staff, still hiring, prepares India launch

By Staff writer

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: impact Adam Furness

Partnership platform continues hiring spree after $150m raise, still chasing further local marketing talent.

What you need to know:

Impact.com continues to build out team.
Still hiring in bid for local and global expansion.

Partnership platform impact.com continues to beef-up headcount across ANZ and Asia and has promoted key marketing staff as it prepares to take on new markets.

Ayaan Mohamud (pictured) has been promoted to Regional Vice President of Marketing, APAC with a remit to further expand the impact.com marketing team across the region.

Mohamud has in turn promoted Laurence Nelmes to the new role of Marketing Executive for ANZ and she’s still actively recruiting for another team member in Sydney.

Meanwhile, the firm has added four new local team members.

Deborah Kan joins from Are Media as Partnership Development Manager; Hayley Tse joins from Dentsu’s iProspect as Customer Success Manage; Kim Sippel joins from Monsido as Corporate Account Executive; and Diana Letran has been hired from Finder as Pre-sales Solution Architect.

Impact works with Westpac, Woolworths, Canva, Coles, Foxtel and David Jones in Australia and recently added Virgin, The PAS Group, True Protein, JS Health and Compare Club to the roster.