Motorola Solutions, in partnership with agency VSA, has launched a new brand narrative, 'Solving for Safer', as part of its renewed focus on public safety.

The narrative aims to encapsulate the company's commitment to evolving its technologies in response to the ever-changing landscape of public safety threats.

Bill Maday, VSA Associate Partner and Head of Content, explains the choice of narrative.

"Solving' represents Motorola Solutions' drive to innovate, while 'safer' embodies its promise to adapt its technologies as threats to public safety evolve," he said. "This narrative is expected to better communicate Motorola Solutions' focus and commitment to public safety."

Michael Girts, VSA Associate Partner and Head of Strategy, believes the new narrative will help Motorola Solutions gain recognition for their work in building and connecting safety technologies.

"The new narrative will help Motorola Solutions get recognition for their work in building and connecting safety technologies," Girts said.

Over the past nine years, Motorola Solutions has reportedly invested $12 billion in research, development and the acquisition of safety technologies. T

The new brand narrative was launched publicly with the company ringing the opening bell at the New York Stock Exchange and taking out a full-page ad in the Wall Street Journal.

VSA CEO Anne-Marie Rosser expressed excitement for the future of Motorola Solutions with the new brand narrative.

"We're excited for the future of Motorola Solutions with the new brand narrative," Rosser said.

The narrative will also be rolled out internally within Motorola Solutions, ensuring that the company's commitment to public safety is echoed throughout its operations.