The Australian media, marketing and creative industry generated some $31.2m worth of social impact value to support children and young people at risk in the year to 30 June, according to UnLtd's annual impact report.

The total value calculation, up 138% on last year, includes monetary and media inventory donations as well as skilled and unskilled volunteering. 

“The last financial year was one of the most challenging ones our industry has seen. But it was so encouraging to see how even in the face of adversity, our industry came together like never before to help those less fortunate," Chris Freel, CEO of UnLtd says. 

"When the pandemic hit, we saw a 50% increase in offers to help and volunteer and many of our corporate partnerships also kicked into higher gear as we rallied together to support our charity partners through this time.”

FY20 saw over 200 corporations and 8,120 individual supporters across the industry get behind UnLtd’s work through CSR programs, project partnerships, media donations, volunteering and events.

In total, UnLtd held 50 virtual and physical events during FY20, attracting over 1,800 attendees to take part in events ranging from surfing to eSports.