Engagement marketing and brand experience agency, Banter, has landed a new B2B remit with TikTok.

The appointment, which follows a competitive pitch, will see the agency handle engagement with several of TikTok's key clients , working on the social media giant's annual B2B event calendar in Australia.

"As we accelerate our B2B offering, it was clear that there was a great fit between TikTok and Banter. It's clear that they are a super creative organisation and we feel that our pitch resonated with them given the importance we placed on experience in our thinking," said Banter co-founder, Paul Den.

Banter joins TikTok's agency roster alongside Adhesive, which leads comms for TikTok ANZ, as well as Fourth Wall, The Misfits and The Usual Suspects. It's understood that Banter did not replace another agency and is not the sole B2B partner that works with TikTok.