Adtech company Veridooh has struck a partnership with Howatson+Company, aiming to provide independent verification for out-of-home (OOH) advertising campaigns.

Veridooh's solution is now available to all Howatson+Company clients, enabling them to track, measure, and verify 100% of their campaigns across all formats, including digital, programmatic, and physical inspection.

Veridooh's proprietary and patented SmartCreativeTM technology collects all the data needed to verify OOH campaigns, providing more than 400 metrics on campaign delivery in one easy-to-use dashboard. The partnership aims to increase transparency and confidence in OOH investments for advertisers.

Veridooh has already verified campaigns for a number of Howatson+Company clients.

"2023 has been another strong year for OOH, proving once again the unique value it can offer to advertisers. At the same time, marketers want to ensure they are getting what they pay for, particularly as budgets are being scrutinised more than ever, and are demanding independent verification for their OOH investment," said Mo Moubayed, Co-founder of Veridooh. "Howatson+Company has been an agency to watch, gaining well-deserved recognition both locally and internationally. We are pumped to work with them to provide their clients with the ability to track, measure, and verify 100% of their campaigns, helping supercharge their OOH investment."

National Trading Director at Howatson+Company, Jamie Nelson, also expressed his enthusiasm for the partnership. "Since day one, our agency has made sure we are offering the latest innovations to our clients so that they remain at the top of their game. Veridooh’s independent verification solution helps us achieve this by providing a unique solution to a longstanding challenge - making sure advertisers have 100% oversight of their OOH campaigns. With this increased transparency we know we can make more magic with clients’ OOH advertising and we’re excited to unlock this magic with Veridooh in the future."

Veridooh, the preferred verification partner for IPG Mediabrands, Omnicom Media Group, and GroupM in Australia, serves clients that include global brands such as Google, Amazon, Mercedes, Pepsi, Unilever, Sony, and McDonald’s. Founded in 2019 by Jeremy Yang and Mo Moubayed, Veridooh has offices in Australia and London, UK.