QMS makes play for indie ad dollars, raids rival for new GM

News 27 Jan 2021 - 1 min read

QMS makes play for indie ad dollars, raids rival for new GM

By Josh McDonnell - Senior Writer

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: out of home JCDecaux QMS indie agencies David Pullinger

Out of home firm QMS is eyeing more growth from the independent agency sector, poaching JCDecaux exec David Pullinger to lead the charge.

What you need to know:

Bidding to tap the burgeoning independent agency market, QMS has named David Pullinger as the company's first GM, Independent Agencies & Direct Sales.
Pullinger joins from rival JCDecaux, where he held a similar role.

Following a slew of new independent agencies opening their doors last year, alongside the formation of the first industry body dedicated to the sector (the IMAA), outdoor company QMS has appointed its first GM dedicated to independents.

David Pullinger joins from rival outdoor provider JCDecaux, taking on the role of General Manager, Independent Agencies & Direct Sales.

With over 20 years’ experience leading media sales teams, Pullinger spent close to a decade at APN Outdoor prior to its acquisition by JCDecaux in 2018.

QMS boss John O'Neill hopes to build on momentum generated by the firm's appointment to the City of Sydney outdoor contract, with Pullinger's role key to further growth.

“This newly created role is critical to delivering our strategic vision as we prepare to lead yet another transformational year for the sector," said O'Neill. "David brings a wealth of senior sales leadership experience, market leading customer service and product knowledge.”