What you need to know:

• Martin Sorrell's MediaMonks expands Australian portfolio with digital experience work for UNSW.
• Win bolsters a client roster including AusPost, ANZ and Nab.

MediaMonks Australia has been appointed as agency of record for the Adobe Experience Cloud implementation at the University of New South Wales, following a competitive pitch.

The jewel in the crown of Sir Martin Sorrell's S4 Capital, MediaMonks also works with local clients including AusPost, NAB, ANZ.

MediaMonks has been part of UNSW's agency panel since 2019. Darren Goodsir, Chief Communications Officer at UNSW, said the decision to go with a single agency was part of its ongoing digital transformation strategy.

Andrew Davenport, Solutions Strategy APAC, MediaMonks Australia, said besting Adobe's Platinum Partners locally to land the business "is a huge win".