Biscuits, not cookies: DoubleVerify signs Arnott’s and News Corp as CTV drives record growth

News 26 May 2021 - 1 min read

Biscuits, not cookies: DoubleVerify signs Arnott’s and News Corp as CTV drives record growth

By Brendan Coyne - Editor

"We can measure and verify across both the walled gardens and open internet without cookies or third-party tracking technologies." Pic: iStock

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Tags: DoubleVerify cookies data and analytics programmatic CTV

Ad analytics platform keeps investors happy, said rest of year poised for growth as firms seek post-cookie, measurement solutions.

Ad analytics firm DoubleVerify posts record top line growth
Says rest of year looks strong, underpinned by CTV, social gains and ability to climb garden walls.

Ad analytics firm DoubleVerify has posted record first quarter revenue, underpinned by strong growth in connected TV.

The firm also added News Corp and Arnott’s Australia to its customer book.

Revenue increased 32 per cent YoY to US$67.6m (A$87.3m) with social and programmatic gains also powering the top line rise: advertiser programmatic revenue increased 42 per cent to US$33.9m (A$43.8m).

The firm posted adjusted pre-tax earnings of $21.7m (A$28m), a gain of 41 per cent, and predicted further growth in the second quarter and beyond due to "our ability to measure and verify across both the walled gardens and open internet without cookies or third-party tracking technologies,” per CEO Mark Zagorski.