Media agency UM has secured the media account for global car manufacturer Chery, following a competitive pitch. The agency's responsibilities will encompass all media strategy, planning, and buying in Australia, supporting Chery's upcoming vehicle releases in 2024.

Anathea Ruys, CEO of UM said: "UM's strategic approach to media planning and buying will play a key role in bolstering Chery's market presence in Australia connecting the brand with new audiences across various media platforms. With a shared vision of driving ambitious growth, we will together unlock new possibilities to engage audiences, helping Chery create a lasting impact in Australia's competitive automotive landscape."

Mark Vukoja, Brand & Marketing Director at Chery, said: "We were very impressed with UM's excellent understanding of our business and the agency's creativity and strong effectiveness record, but it is their team's passion for achieving results through open and collaborative partnerships that really made them stand out and we are delighted to welcome UM's team to Chery's agency village."

Chery has an ambitious growth agenda and aims to become one of Australia's top automotive brands. The company has already launched two new SUV models this year, the Omoda 5 and Tiggo 7, with more models planned for 2024. "With an ambitious growth agenda, Chery aims to become one of Australia's top automotive brands, having launched 2 new SUV models this year; the Omoda 5, Tiggo 7, and more models on the way in 2024," Vukoja added.