Suzuki has unveiled a new campaign, 'Time Machines', as part of its 'For Fun’s Sake' brand platform created in partnership with Deloitte Digital.

The campaign aims to underscore the durability and reliability of Suzuki vehicles. It will be rolled out across various channels including broadcast TV, social media, digital display, point of sale, and Suzuki's official website.

"Australians know that Suzukis are fun and all round great quality vehicles, but we wanted to highlight their legendary reliability and the fact that they simply will last you, forever. So, we thought we’d help them imagine a lifetime in one," said General Manager Automotive, Suzuki Australia, Michael Pachota.

The campaign includes a video that can be viewed online. It was produced with the assistance of several teams, including film production by T&D, virtual production by Steel Bridge Studio, and post-production by Alt.Vfx. Media for the campaign is being handled by Noisy Beast.

"With Suzuki vehicles consistently ranked highly in terms of reliability and lifetime cost of ownership, the campaign aims to prove that Suzukis really do stand the test of time," Pachota added.

Deloitte Digital worked closely with Suzuki to bring the concept to life.

"Suzukis are so reliable that they’re not just cars, they’re time machines; taking you far into the future…in real time," claimed Chief Creative Officer of Deloitte Digital, Matt Lawson. "Not all cars have this incredible ability, for durability."

The 'Time Machines' campaign is the latest in a series of initiatives by Suzuki to promote its brand and products. It follows the 'For Fun’s Sake' brand platform, which has been instrumental in shaping Suzuki's brand image in the Australian market.

The 'Time Machines' campaign is set to run across multiple channels with the aim of reaching a broad audience and further solidifying Suzuki's position in the market.