Icon Agency's digital UX design team has partnered with Visual Communication Victoria (VCV) to deliver an educational session to Victorian secondary school students about the principles of UX design.

Icon Agency's Head of UX and Design, Matt White and UX Designer, Iva Dujmovic presented the session to VCE Visual Communication Design students as part of their Unit 3 curriculum.

The presentation focused on Interactive Experiences, a new design field introduced in the 2024-2028 VCAA Study Design. The presentation emphasised the importance of 'human-centred design' in a world where humans, AI and machine learning unite.

"We are thrilled to have collaborated with Visual Communication Victoria to empower students with a deeper understanding of human-centred design principles and practices. At Icon, we are committed to not only delivering exceptional design solutions but also fostering a culture of ethical responsibility within the industry," said White.

"Each year we invite skilled and experienced designers to present their approach to the design process to create design responses to design briefs for our students," Education Officer and Resource Coordinator for Visual Communication Victoria, Fiona Sinclair, said. "In listening to Matt and Iva from Icon, students will be able to identify the impact of ethical and legal obligations, including issues of ownership and intellectual property, and the extent to which contemporary designers adopt sustainable and circular design practices.”