Criteo confirms Roger Dunn as Head of Retail Media

News 25 Nov 2021 - 2 min read

Criteo confirms Roger Dunn as Head of Retail Media

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"Australian retailers have begun exploring retail media, but the market is now ready for a more sophisticated solution," new Head of Retail Media ANZ at Criteo, Roger Dunn, says.

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Tags: e-commerce e-commerce Criteo

Roger Dunn founded and built GroupM’s commerce division before leaving to join adtech firm Criteo, which is investing heavily in the retailer media space. He has been named as the company’s Head of Retail Media ANZ.

What you need to know:

Roger Dunn, former GroupM Commerce GM, has been named as Head of Retail Media ANZ at Criteo.
Criteo is investing in the retailer media space as the sector is forecast to generate $50 billion in revenue next year, more than Netflix or YouTube. Criteo has commerce data sets that see $900bn in ecomm sales annually.

Global adtech firm Criteo has confirmed it has hired former GroupM Commerce General Manager Roger Dunn as its Head of Retail Media in Australia and New Zealand.

The company is expanding its retailer media services across the Asia Pacific region, in response to what it says has been “rapid growth” in the category.

Mi3 spoke to Dunn as part of an in-depth report on the retailer media sector earlier this year. Advertising placed with retailer e-commerce sites and apps is forecast to generate $50 billion in global revenue next year, more than Netflix and YouTube.

Dunn’s appointment was revealed last week, as Criteo discussed its future plans in Australia and said it no longer focused on click metrics.

“Every business is now an eCommerce business as it’s the source of almost 100 per cent of growth. Future growth lies at the intersection of media and commerce, with retailers monetising their valuable audiences, and brands unlocking growth by targeting audiences right at the point of purchase,” Dunn said in a statement. “First-party data is also at its core, offering sustainable growth and a long-term addressability solution for the future.”

Criteo APAC’s Retail Media Managing Director, Taro Fujinaka, welcomed Roger to the company as an “e-commerce leader in his own right”.