Uncommon Media, led by industry expert Kees de Jong, has announced a partnership with European AdTech platform, Adhese, to launch in the Asia-Pacific (APAC) region. The collaboration aims to simplify retail media and generate new revenue streams in a landscape that is rapidly evolving.

Adhese, a privacy-compliant, end-to-end retail media solution, is trusted by top European retailers and backed by Ahold Delhaize. The platform is designed to streamline the complexities of retail media across all channels, connecting media owners and advertisers to monetise their inventory and audiences.

Uncommon Media provides services including data compliance, tech implementation, and ad operations through its Retail Media as a Service (RMaaS) model. The partnership with Adhese is set to tackle the major challenges of fragmentation and lack of standardisation in retail media, as highlighted in the Retail Media State of the Nation 2024 report.

"The retail media landscape is growing and changing fast and we’re here to give retailers the tools to make it work for them. Our partnership with Adhese means we can offer a world-class, flexible solution which has been purpose-built for retail by retailers, for retailers right here in APAC," said Kees de Jong.

Adhese, an adtech company that builds a smart advertising platform shaping the future of advertising, is confident in the value that the partnership will bring to new customers in the APAC region.

"We chose to partner with Uncommon Media because of their depth of expertise across the APAC advertising landscape. Their knowledge and large network in the region combined with Adhese's robust and proven platform make us confident we will deliver value to many new customers," said Tim Sturtewagen, Co-founder at Adhese.