More coming in UNICEF Australia vaccine campaign: Dentsu’s Sue Squillace

News 25 Oct 2021 - 2 min read

More coming in UNICEF Australia vaccine campaign: Dentsu’s Sue Squillace

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Tags: Carat Sue Squillace Dentsu Covid

The campaign for donations to support the global COVAX vaccine drive continues. News integration and digital masthead takeovers are next, underpinned by display video and podcast sponsorship. Dentsu’s Sue Squillace says there’s more to do but the reaction so far has been outstanding.

What you need to know:

A UNICEF Australia campaign supported by Carat has entered phase two, which includes news programming integration and state masthead digital page takeovers.
The campaign urges Australians to donate to the COVAX initiative, which aims to deliver vaccines to all countries.

Carat has urged more Australians and Australian businesses to get behind UNICEF Australia’s campaign to “Give the World a Shot”, running a series of large format Out of Home sites with targeted data.

The campaign, urging Australians to donate to support the COVAX initiative, will soon roll out to news programming and digital homepage takeovers on state mastheads. It targets the Compassionate Explorer audience, and includes suburb-specific vaccine rates.

The COVAX initiative has delivered 398.9 million doses to 144 countries, and is expected to deliver 1.4 billion doses by the end of the year.

“We’ve seen Aussies rise to the COVID-19 challenge and believe they will rally again behind this worthy cause to help UNICEF deliver vaccinations across the world,” Dentsu Media ANZ CEO Sue Squillace said. “Leveraging our understanding of the Australian context and how people are feeling right now, we have created a tailored Give The World A Shot campaign unique to this market with a sense of positivity and optimism.”

$5 delivers two Covid doses, while $500 delivers enough doses to protect 100 people from the virus.

The campaign will run until mid-December.