Samsung Electronics Australia has launched a campaign to coincide with its new partnership with Nedd Brockman for the runner and media personality's latest endeavour, 'Nedd’s Uncomfortable Challenge'.

Samsung's Galaxy Watch Ultra will serve as the official timekeeper, while Samsung Health will be the official health tracking software for the challenge, which will see Brockmann attempt to break the world record for the fastest 1,000-mile run by covering 160 kilometres per day for 10 days at Sydney Olympic Park Athletic Centre. The challenge aims to raise $10M for people experiencing homelessness.

The new campaign, created in partnership with creative agency CHEP Network and PR firm Ogilvy, sees the electronics brand invite Australians to record a Nedd-style 'Ultra Shout-Out' to show their support, with the messages to be broadcast on the big screen in the stadium during his run.

The Ultra Shout Out campaign will be supported with a short film, directed by Ollie Ritchie, that portrays Nedd preparing for his challenge. The Galaxy Watch Ultra combines powerful on-device AI to enable more accurate tracking and collection of health data. The biodata is consolidated on the Samsung Health app to provide personalised guidance and insights.

“Galaxy Watch Ultra with Galaxy AI has been designed for next level performance, something Nedd’s fearlessness and athleticism truly embodies," Head of Brand & Integrated Marketing – Mobile Experience at Samsung Electronics Australia, Celine Wheeler, said.

"Combined with the Samsung Health app, the Galaxy Watch Ultra provides advanced health, wellness, and fitness monitoring, the perfect partner for someone like Nedd, or anyone looking for personalised insights and tailored wellness experiences. Nedd captured Australia’s attention back in 2022 when he ran across Australia, and as he prepares for his next challenge, we look forward to helping Australians rally behind him with Ultra Shout-Outs.”

The campaign will be live across YouTube, Meta, TikTok, and in Samsung Retail Locations. Australians can record an Ultra Shout Out at Ultrashoutouts.com.au from 20 September.