Dentsu Aegis Network media agency Carat has restructured its strategy team, making several new appointments.

Linda Fagerlund joins as Chief Strategy Officer, Danni Wright has been promoted to National Head of Strategy & Comms Planning, and Cameron Law joins as Strategy Director, Carat Queensland.

Linda will work closely with Carat ANZ CEO, Sue Squillace, to drive Carat’s brand strategy and focus on elevating and amplifying its product solutions, processes and behaviours to accelerate growth.

Linda has a hybrid and integrated experience in strategy, having worked for 14 years in senior strategic roles across media agencies, creative agencies and the publisher side including Leo Burnett, News Corp Australia, Match Media and Ikon. Prior to joining Carat, Linda was National Head of Strategy at Spark Foundry Australia, where she built the strategic product and team with a focus on integrated strategy models that bring together media, creative, data and technology capabilities.

Linda will be supported by Carat’s Danni Wright, who has been promoted to National Head of Strategy & Comms Planning.  Danni will continue to lead Carat’s national strategy team with an extended remit signalling the agency’s renewed focus on the discipline of Comms Planning.  This role highlights the importance of connecting brilliant strategic thinking with smart and sophisticated media implementation and ecosystem design.

Cameron joins Carat following 7 years with Ikon as Communications Director, with the last three years spent leading the $40m Flight Centre Travel Group account.