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Posted 25/03/2024 8:19am

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Seven's rapid rise,
Audiences tune in more,
TV's new sunrise.

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Seven Network claims fastest growing 'total TV' numbers for March quarter

Seven Network staked its claims as the fastest-growing commercial total TV network in Australia for the three months to March with a rise in its national prime time total TV audience of 5.7% over the same period last year and closing 'the gap' on Nine.

Seven's total TV all people average audience share in 2024 is 40.1%, up from 38.3% in the same period in 2023. The network's share among grocery shoppers increased from 38.3% to 40.2% and among 25 to 54s from 33.2% to 33.6%. Seven's 7plus has seen its share of the commercial BVOD market jump from 29.2% to 32.6%, with the number of minutes streamed increasing by about 40%.

The growth in audience and audience share has been driven by the success of various programs including 7NEWS, Home and Away, cricket Test matches, the Big Bash League, Sunrise, The Chase Australia, Australian Idol, The 1% Club, Mr Bates Vs The Post Office, Better Homes and Gardens and the start of the 2024 AFL season.

James Warburton, Seven West Media Managing Director and Chief Executive Officer, said: "Seven’s linear channels and 7plus are a powerful combination and that power can clearly be seen in the audience growth we’ve seen so far this year. No one has matched our audience gains, which have been led by the best news, sport and entertainment content in the country. Three months in and 2024 is already shaping up as a great year for Seven, our viewers and our partners."

Angus Ross, Seven Network Chief Content Officer, Entertainment Programming, added: "It’s been a strong start to the year, with Seven recording the biggest audience growth of any network, and the best is yet to come. The AFL season has only just started and it will be Australia’s #1 winter sport this year. It’s a very important part of our year-round wall of sport which also includes cricket, Supercars and horse racing. Our sport connects with Australians all year long, not just for a couple of weeks. It’s a great line-up across all of 2024 and it will make Seven #1 again this year."

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