The 10th season of the reality show 'I’m A Celebrity… Get Me Out Of Here!' has announced its integrated sponsors, which include ahm Health Insurance, Bedshed, Mahindra, McDonald's, Nature’s Own, Surf, and more. The show's new hosting partnership with Robert Irwin and Julia Morris has generated significant market interest, according to Paramount-owned Ten.

The show plans to leverage the star power of the new hosts for integrated brand content.

Rod Prosser, Chief Sales Officer at Paramount Australia, said: "Our new hosting partnership with Robert and Julia has certainly piqued the market’s interest with an unprecedented level of positive feedback. This season we’re going to harness the incredible star power of Australia’s newest ‘It’ couple, with Robert and Julia collaborating on integrated brand content, in unique and entertaining ways. We’re very excited to welcome our valued existing partners back to the jungle as well as a suite of new brands who are thrilled to work with us and take content integrations to the next level."

The show is introducing a scan ID and digital extensions, including a content series, voting partnerships, and digital ad products.

Tamar Hovagimian, Head of Integration & Partnerships at Paramount Australia, said, "We’re going to raise the bar for brand integrations this season with an emphasis on entertainment and innovation that will bring our partner brands to life in creative, authentic and impactful ways. We’re continuing to focus on broadcast innovation this season with the launch of our very first scan ID, plus exciting digital extensions including a content series, opportunities for voting partnerships, as well as market-leading digital ad products. And we know that layering premium show integrations with our top tier ad products delivers even bigger results because we have the research to prove it."

A six-year Science of Sponsorship research study with the Marketing Scientist Group showed that fully integrated sponsorship lifted unprompted recall 167% more than a standard TVC alone, an 8% lift in brand awareness, 14% lift in brand consideration, and a 56% lift in purchase intent.

Luke Clarke, General Manager of Operations and Marketing at Bedshed said: "Our five-year partnership with I’m A Celebrity is truly aligned with our brand and personality, leaning into fun and enthusiasm, that we’re sure the new host pairing will take to new heights for audiences. We loved working with the team on creative and seamless brand integrations in the show with maximum impact. They continue to exceed our expectations."

Sachin Arolkar, Head International Operations, Automotive Sector, Mahindra & Mahindra Ltd. said: "Mahindra is excited to support one of Australia's most beloved and widely viewed television shows. At its core, I’m A Celebrity is about embracing fun, facing challenges, and embarking on extraordinary adventures - experiences that echo the tough and sophisticated essence of driving a Mahindra."