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Posted 25/01/2024 11:46am

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BBL hits a six,
Record crowds and viewership,
Cricket's summer fix.

In partnership with
Salesforce

Big Bash League season 13 hits a six with record-breaking audience and attendance

The Big Bash League (BBL) season 13 has made a significant impact, reaching 9.4 million people nationally, including 6.3 million in the capital cities.

According to Seven, the final match between the Brisbane Heat and the Sydney Sixers attracted 2.4 million viewers nationally, with an average audience of 738,000 viewers, making it the #1 spot in its time slot for all people, 25 to 54s and 16 to 39s.

The Brisbane Heat emerged victorious in the final match with a 54-run victory over the Sydney Sixers. The BBL season saw an increase in attendance by 23.7% from the previous year, with a total of 1,005,506 fans attending matches across the summer. The final match set a record with a crowd of 43,153, the largest ever in Sydney in the history of the competition.

Despite numerous rain-affected matches, the BBL's national season average was 492,000 viewers. Seven's BBL audience was up 3% nationally year-on-year and up 7% in the capital cities, including a 33% jump in Brisbane and a 10% lift in Adelaide.

The success of BBL, Test cricket and other key programs has given Seven the summer TV crown, ranking #1 in all people with a 42.5% commercial share and #1 in 25 to 54s. The 42.5% share is a record high for Seven at this point in the summer ratings season.

The Australian Cricket Awards will be broadcast on Seven at 7.30pm AEDT on Wednesday, 31 January, where the Allan Border Medal and Belinda Clarke Award will be awarded to this season's best men's and women's player respectively.

"A record-breaking crowd at the SCG, an unbelievable show from champions the Brisbane Heat and a massive TV audience – what a way to wrap up a sensational BBL|13 season," Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said.

"Following a reinvigorated, shorter, power-packed regular season and an epic Finals series, we’re rapt with the success of BBL|13 on Seven. Fiery moments, thrilling contests, passionate fans, it’s just not the cricket we grew up with – it’s bolder and Australian viewers absolutely love it. Credit to our world-class 7Cricket broadcast team both in front of and behind the cameras, and thanks to our trusted partners Cricket Australia, the Clubs, the players, our sponsors and, of course, the passionate fans who have reminded us again just how much we love cricket, and why it remains Australia’s #1 summer sport".

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