Akcelo launches in Melbourne, hires Jon Kenyon to lead charge

News 24 Aug 2021 - 2 min read

Akcelo launches in Melbourne, hires Jon Kenyon to lead charge

By Sam Buckingham-Jones - Senior Writer

Jon Kenyon has been named managing partner of Akcelo Melbourne.

"Expanding Akcelo nationally has always been in the plan," Aden Hepburn (R), CEO at Akcelo, says.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: Akcelo Aden Hepburn Lion

After launching in 2020, Akcelo is still growing – fast. It has a headcount of 80 and has offices in Sydney, Melbourne and Vancouver, Canada.

What you need to know:

Akcelo has launched in Melbourne, hiring Jon Kenyon as its managing partner.
The new office follows a launch in North America, with an office opening in Vancouver, Canada.
Kenyon joins after leaving VMLY&R Melbourne in March.

Brand experience-focused agency Akcelo has named Jon Kenyon as the managing partner of its new Melbourne office.

Kenyon, who left WPP-owned VMLY&R Melbourne in March, will lead the Victorian expansion after Akcelo won several clients in the city. He worked at Fox Sports, Isobar and Big Red before that.

Akcelo was founded last year by former VMLY&R CEO Aden Hepburn, who sought to create a new model with creativity and brand experience at its core. It covers creative, digital, social, content, CRM, technology and data.

The agency has now grown to 80 people, starting in Cremorne, Sydney, with an office in Vancouver, Canada. It counts Lion Australia as a client.