Mediahub has extended its media agency of record status with Arla Foods across the Tasman and in New Zealand. The existing relationship with the global dairy cooperative in Australia has been in place since 2022.

Mediahub said the relationship in NZ will see the agency's remit utilised include full funnel strategy, planning and buying across all channels for Arla's brands in New Zealand.

"We couldn't be more thrilled to extend our strategic partnership into New Zealand and we look forward to being part of Arla's ambitious growth journey of all their iconic brands on both sides of the Tasman," said Sue Squillace, CEO ANZ, Mediahub. "Arla Foods joins a growing list of clients who are seeing the benefits that Mediahub's trans-Tasman model is having on their business, including New Balance and Bosch."

Arla Foods is a global dairy cooperative and is known for its iconic brands such as Castello Cheese and Lurpak Butter. The first campaign under this new partnership is expected to be in the market by early 2025.

"Our relationship with Mediahub has gone from strength to strength, they have shown a deep commitment to understanding our consumers and brands and have consistently delivered successful integrated campaigns for Castello Cheese and Lurpak Butter. We look forward to the seeing the benefits of this thinking translated to our New Zealand business," said Marion Roberts, General Manager, Arla Foods Australia and New Zealand.

Mediahub's New Zealand branch is also clearly excited to welcome Arla Foods as one of its foundation clients.

"We are truly excited to welcome Arla Foods as one of our foundation clients at Mediahub New Zealand and supporting our Australian counterparts to deliver local expertise. We look forward to working with Mai and the team to deliver stand out media solutions to help them grow their already iconic brands Lurpak and Castello," said Hugo Winter, GM, Mediahub, New Zealand.