Bauer and Ten tout sponsorship slots for Australian Women's Weekly Easter show

News 24 Feb 2020 - 1 min read

Bauer and Ten tout sponsorship slots for Australian Women's Weekly Easter show

By Media release

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: Australian Womens weekly, advertising, TV, sponsorship, Bauer

Easter with The Australian Women’s Weekly is coming to Network 10 following the success of the Christmas with The Weekly special last December, which reached more than 1.15 million viewers. The new show will be part of an integrated multi-platform event across Bauer Media’s print, digital and social channels.

Studio 10’s Sarah Harris will return to host the festive one-hour Easter special where she will be joined by editors from The Australian Women’s Weekly, Australian celebrities and other 10 talent.

There are integrated brand sponsorship opportunities across TV, print, digital and social.

“Easter with The Weekly lifts the best of the magazine from the pages to the small screen for another entertaining event,” said Nicole Byers, editor-in-chief, The Australian Women’s Weekly. “It is a special time for our readers who are looking for good food, entertaining ideas and family fun, so we are delighted to partner with Network 10 again to bring Easter inspiration to audiences.”