EssenceMediacom hires UM's Jack Graham as National Head of Planning

News 24 Jan 2023 - 1 min read

EssenceMediacom hires UM's Jack Graham as National Head of Planning

By Staff writer

Market Voice 3 min read

A well planned step for OOH in Australia is a timely leap for OOH around the world

By Anne Parsons - Independent Global Advisor | Partner Content

A world first study by Amplified Intelligence finds that out of home (OOH) delivers massive amounts of attention – not the fleeting exposures assumed. That has major implications for advertisers and channel planners, says Anne Parsons. So it’s no surprise that QMS’ Australian study is already going global.

Market Voice 3 min read

Beyond Destinations: How Travel Brands Can Turn Overwhelm into Opportunity by Simplifying Planning and Focusing on Experiences in 2025

By Emily Ross - National Head of Travel, Client Growth & Experience, News Corp Australia | Partner Content

New research finds 60 per cent of Australians now prioritise how travel makes them feel over the actual destination itself. That’s a major opportunity for brands to double down on experiences and emotion, says Emily Ross, National Head of Travel, Client Growth & Experience at News Corp Australia.

Tags:

EssenceMediacom has hired former UM strategy chief and one-time Wavemaker exec Jack Graham to head up its planning function and help better join the dots with strategy.

EssenceMediacom has hired former UM strategy chief Jack Graham as National Head of Planning.

The firm said Graham brings marketing science, business strategy, and digital tech smarts to the role, plus the ability to see communications trends and solutions clearly.

Reporting into CEO Pat Crowley, Graham will work closely with Chief Strategy Officer Sophie Price and Chief Product & Marketing Officer Matt Scotton to integrate planning and strategy in a bid for stronger growth. He'll lead a team of 15 planners.

Crowley said Graham "was a standout in our global search for the National Head of Planning. I’m excited for him to join our team and have no doubt he’ll have an immediate and marked impact".