No beef patties, special sauce: Alt meat firm hires The One Centre to take brand global

News 24 Jan 2022 - 1 min read

No beef patties, special sauce: Alt meat firm hires The One Centre to take brand global

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Tags: The One Centre All G Foods Creative agencies

Aussie food tech firm hired The One Centre to create its brand. Now the firm is tasking the agency with helping it crack global markets in a bid to scale its plant-based protein products.

Sydney-based The One Centre bidding to help Aussie alt meat firm global.
Alt meat market soaring, up 46 per cent in Australia last year.

Australian plant-based firm All G Foods has hired The One Centre to beef-up its brand and positioning across its portfolio, including alternative protein brand Buds.

All G, founded by Jan Pacas, last year secured $16m in seed funding with products now stocked by IGA.

Sydney-based The One Centre had already created the brands' key pillars and assets and will now help All G in its bid to go global.

“All G is a food tech pioneer, innovating limitless ways to make good protein for a growing planet,” said The One Centre founder and CEO John Ford. “Its next-generation milk and meat, made from plants and smart biology, is helping address our planet’s sustainability challenge with inexhaustible alternatives that are all good.”