Digital advertising notches 11.3% quarterly growth

News 23 Nov 2020 - 1 min read

Digital advertising notches 11.3% quarterly growth

By Press release - IAB Australia

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags:

The Australian digital advertising market is in recovery, recording quarterly growth of 11.3% to $2,263m for the three months ending 30 September 2020.

Drawn from the IAB Australia Online Advertising Expenditure Report (OAER), the data suggests all advertising categories achieved growth following pandemic induced hits in the second quarter.

Search and directories now represent 45% of all expenditure and $1.06bn in the quarter ending September 2020; general display 38% and $871m; and classifieds 17% and $386m.

The general display formats of video, standard display, and infeed/native advertising all experienced double-digit quarter on quarter recovery, growing at 11%, 10% and 19% respectively.

Video advertising is shifting towards pre-pandemic results with CTV inventory growing fastest across digital screens.

Gai Le Roy, CEO of IAB Australia commented: “It’s been a challenging year but the growth this quarter in terms of digital formats signals the industry is bouncing back. We are now entering what is traditionally considered the industry’s’ strongest quarter and we anticipate a continuation of the growth through to the end of the year.”

Although the Search and Directories and Classifieds sectors were still down on the previous year (-6.9% and -11.5% respectively), General Display revenue was marginally up with a 0.9% increase assisted by the strong growth in video revenue.