Calbee Australia names HERO to creative account

News 23 Jun 2022 - 2 min read

Calbee Australia names HERO to creative account

By Sam Buckingham-Jones - Deputy Editor

"It’s nice to have the official snack of HERO in the agency cupboard," HERO's Managing Director, Tim Evans, said.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: Hero creative pitch

Indie agency HERO has won the creative account for snacking company Calbee Australia after a pitch, and aims to help the Japanese firm build its footprint in Australia.

What you need to know:

Calbee Australia, the Japanese company behind snacks like Harvest Snaps, has named HERO as its creative agency.
The brand is due to launch new products in coming months.

Japanese snacking giant Calbee Australia, which makes products like Harvest Snaps and Melts, has appointed indie agency HERO as its lead creative agency after a competitive pitch.

The agency will take on creative duties across the Calbee Australia portfolio, which will include some new upcoming product launches.

Natalie Johnson, Calbee Australia’s Marketing Innovation Manager, said HERO provided a thorough, strategic approach that resonated.

“Their passion and enthusiasm for snacking and our brands proved to be the perfect match for Calbee, and we are excited to usher in this new era of creativity and growth for one of Australia’s quickest growing snack brands,” she said.

HERO has recently won Circles.Life, Henkel, Toyota, Microsoft, Maybelline New York and v2food