Convo Ink scores $1.5m to scale content marketing platform, drive attention metrics, dynamic optimisation

News 23 May 2022 - 1 min read

Convo Ink scores $1.5m to scale content marketing platform, drive attention metrics, dynamic optimisation

By Staff writer

Convo Ink CEO, Aaron Macarthur.

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Tags: Convo Ink attention economy Content marketing

Content marketing platform Convo Ink has landed $1.5m in funding to scale, with investors 3C and M2 now backing the firm – which attaches a quality attention metric to content and is eyeing dynamic optimisation – to go global.

What you need to know:

$1.5m in seed funding secured.
Product roadmap accelerated, global expansion plans.

Content marketing platform Convo Ink has closed a $1.5m seed round as it bids to scale, with attention metrics at the core.

The funding, led by 3C and M2 Capital, will also help accelerate feature development, with machine learning-powered dynamic content optimisation next up.

CEO Aaron Macarthur claimed the firm’s tech has “the potential to rewrite the book on content campaigns” via a “combination of content design with rich data sets to tell truly dynamic brand stories”.

Richard Gazal, Principal at 3C seconded that view. “This is a smart combination of product, tech and data that will shape advertising for the better,” said Gazal. “We are excited to be in partnership with Aaron and the Convo Ink team as we look to scale this platform around the world.”