Former Vizeum boss Ash Earnshaw joins Nine to lead WIN affiliation team

News Plus 23 Apr 2021 - 2 min read

Former Vizeum boss Ash Earnshaw joins Nine to lead WIN affiliation team

By Josh McDonnell - Senior Writer

The agency migration: Earnshaw becomes the latest media agency boss to become part of the Nine commercial team, joining former colleage and Carat CEO Paul Brooks and ex-Zenith Global boss Matt James.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: Ash Earnshaw Nine WIN Corporation Dentsu

Ex-agency CEO Ashley Earnshaw has joined Nine to lead the transition and integration of its new regional affiliation deal with Bruce Gordon's WIN, after the media business ended its long-standing arrangement with SCA. The former CEO of Dentsu's Vizeum, Earnshaw takes on the newly created role of Director - Regional Sales Transformation.

What you need to know:

Ashley Earnshaw has joined Nine as Director – Regional Sales Transformation.
The former Vizeum CEO will manage the transition of Nine's regional affiliation deal with WIN.
He will oversee the integration of systems, processes, business planning, client engagement, research, reporting and trade marketing.

Agency migration

Ashley Earnshaw has joined Nine in the newly created role of Director – Regional Sales Transformation, leading the transition and integration of its new regional affiliation deal with Bruce Gordon's WIN.

In March, Nine elected not to extend its regional deal with SCA, entering a seven year deal with WIN that sees Gordon's regional network pay an affiliation fee of around 50% of its regional advertising revenue to Nine.

The former Vizeum CEO, will work closely with Matt Evans, Director of Sales – Regional TV to transition WIN into the Nine business and begin the process of integrating systems, processes, business planning, client engagement, research, reporting and trade marketing.

The WIN sales teams will now co-locate with the Nine sales units in Sydney, Melbourne, Brisbane, Adelaide and Perth.

"We will be able to work together closely from day one. This may be as simple as responding to a brief together or it may mean extending a fully integrated Powered response into regional Australia," said Nine Chief Sales Officer Michael Stephenson.

"Over time we will more closely integrate systems, processes and ways of working, business planning, client engagement, research, reporting and trade marketing. The opportunities to be better together are endless."

The seven-year deal means WIN will broadcast Nine’s metropolitan free-to-air television content from channels 9, 9Go, 9Gem and 9Life into markets including Tasmania, regional Western Australia, Victoria, Queensland and Southern NSW.

The network will also provide airtime to Nine to allow the promotion of its assets across WIN’s television and radio network. WIN will also provide a sales representation service for Nine in Northern NSW and Darwin.

Earnshaw will join other agency leaders now at the network, including former Dentsu exec Paul Brooks and Zenith Global boss Matt James.

For the last seven months, since Dentsu merged Vizeum with iProspect, Earnshaw had been working with the commercial team at pay-TV network Foxtel.