DDB Group Melbourne has announced significant changes to its creative team, with Becky Morriss promoted to Creative Director and Sarah Tonner joining as Creative Services & Traffic Manager.

Morriss, who has been with DDB for over a decade, began her career as a designer before evolving into an Art Director. She has witnessed the agency's multiple transformations and its rapid growth over the past two years.

Morriss's recent campaigns include work for Jarden’s and the NGV’s ‘Creative Index’, Coles ‘Great Lengths For Quality’, ‘Great Value Hands Down’ and ‘The Longest Table’, as well as Porsche ‘Taycan Arcade’. Her work has been recognised with over a dozen awards, including Best in Show in 2023 at the Caples and AWARD Award.

Sarah Tonner, previously Creative Operations Director for Wunderman Thompson Sydney and Melbourne, will head up the ops role across the creative department. She will play a pivotal role in growing creativity, culture and careers of the 40+ person creative department.

DDB Group Melbourne is part of DDB Worldwide, an Omnicom company named Network of the Year at the 2023 Cannes Lions.

Becky Morriss said: “Assuming the role of Creative Director fills me with immense pride. It’s been exciting to see the creative landscape transform, particularly with more female representation across industry leadership. Being acknowledged in this capacity is truly gratifying and I’m excited to continue making world-class work and fostering our wonderful and talented creative department.”

Psembi Kinstan, Group ECD, DDB Group Melbourne, said: “I couldn’t be prouder of Becky and everything she’s achieved over the decade plus here. It is a blessing for any agency to have talent like Becky matched with her one-of-a-kind generosity of spirit. She makes us all better. This promotion, coupled with Sarah’s recent joining, only makes our creative bench of world-class talent all the stronger. Go Becky. Go Sarah.”