Phil’s ill and needs our help

News 23 Feb 2022 - 1 min read

Phil’s ill and needs our help

By Brendan Coyne - Editor

Phil Eligio and daughter Clara.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: Phillip Eligio Legend

Former Guardian Australia, Aussie and Initiative exec Phil Eligio needs a bit of help. The Australian expat has been working in Germany as a consultant, deep in the weeds on privacy, identity and advertising technology. But he's got a fight on his hands.

Aussie expat Phil Eligio is ill and needs a bit of help. The former Guardian Australia, Aussie and Initiative exec has been working in Germany as a consultant, deep in the weeds on addressability, identity and privacy.

He’s been a massive help for Mi3, explaining complex topics succinctly and making himself available for podcasts, reports and articles – right up until a few weeks ago when we sought his thoughts on Google’s Topics.

As ever, Phil came back with a view.

We had no idea he’s really ill battling stage four cancer until it popped up in a rare linkedin post.

If readers – individuals and their companies – can help Phil and his young family, please do so here.

Update 03/03/22: Phil died yesterday, RIP. Thanks to all readers who helped. The money will go towards medical bills with anything left over for little Clara's education.