Consultancy firm, Stitch, has announced the appointment of Cobus Taylor as its new Digital Performance Manager.

Taylor brings over 16 years of marketing experience to the role, having worked with global and New Zealand household brands such as SIXT, Canon, Nestle, Cisco, Chorus, and more. Prior to joining Stitch, Taylor held a senior role at krunch.co as a social media manager, where he led the company to achieve record-breaking digital campaign performance. He also had a tenure at FCB New Zealand as Performance Director.

In his new role at Stitch, Taylor will take ownership of the digital performance function, optimising and elevating the consultancy's client strategies. His expertise in harnessing the power of first-party data aligns with Stitch's vision for data-driven and customer-centric marketing solutions. This appointment comes as Stitch continues to expand its team to accommodate its growing clientele and enhance its service offerings.

"Cobus' appointment underscores our dedication to not just keeping pace with, but actively shaping the future of digital marketing. His strategic acumen, especially in the realm of data utilisation and his results-oriented mindset, will be instrumental in driving our clients' success," Co-Founder at Stitch, Adnan Khan, said.