WPP AUNZ has acquired Dominion and will roll the Adobe Experience Manager specialist into AKQA Auckland.

Jens Monsees CEO WPP AUNZ said: “Acquiring Dominion supports our strategy of combining technology and commerce with experience and communication services. New Zealand clients are advancing quickly in this space and this acquisition is as an investment to support this important market.”

Brian Vella, AKQA managing partner, Asia Pacific, said the deal “advances our New Zealand ambition and partnership with Adobe in a big way, in our fastest growing market”.

Dominion CEO and founder, Marcel Blake, said joining the WPP fold affords “the opportunity to branch out into experience design, content and creative services. AKQA has a strong vision and we are looking forward to working with our clients in a full-service capacity”.

Blake now becomes operations director, and will report into AKQA New Zealand MD, Stephen Forth.

“Dominion has an amazing reputation and team, and we’re excited to have them on board,” said Forth. “It’s all about the future, faster.”