Australia’s news media audiences across both digital and print platforms reach 94 per cent of Australians or 17.6 million people aged 14+ according to the latest emma data.

The September data shows digital news media reaches 15.5m Australians (83 per cent of 14+ population) while print reaches 13m, or 69 per cent.

NewsMediaWorks CEO, Peter Miller, said that premium, trusted content is an important differentiator for news media.

“There is no more trusted media channel in the country than news media, both in print and digital channels. News media stands head and shoulders above the rest,” said NewsMediaWorks CEO, Peter Miller. “News media continues to attract and retain large audiences for this reason and our AdTrust research has proven that trust in content and ads increases consumer intent to purchase, which provides a powerful return on investment to advertisers,” he added.

The top 10 most read mastheads in Australia continue to deliver large and influential audiences. See the September numbers below: