What you need to know:

• Jimmy Hyett's This is Flow has added two new clients, Riverina Dairy and Liquefy Health, to the books.
• The accounts, both won without a pitch, are worth $3m in annual billings.
• Riverina had no incumbent agency, Liquefy was with Wavemaker.

This is Flow has added Riverina Dairy and Liquefy Health to its books, both without a pitch. While there was no incumbent for Riverina, Liquefy was handled by GroupM's Wavemaker.

This is Flow will manage all planning buying for both accounts, with Liquefy campaigns in market now and Riverina Dairy's going live in October.

"Flow have cleverly leveraged their buying power to exceed our expectations. This is an agency with a fresh approach, while being lean and agile, which has meant there’s more budget for media placement,” said Karen Prebble, Marketing Manager, Riverina Dairy.

Alyse Berriman, General Manager & Co Founder, Liquefy Health said: "Jimmy and the team are able to think outside the box and deliver results, but the real difference for us is the service level Flow delivers. They truly seek to understand your business and tailor a media and service approach to suit, which for us was all about being innovative, agile and creative."

Last month Hyett revealed This is Flow will pay employees a guaranteed share of profits provided personal and company performance targets are hit.

The aim is to reward staff for working hard on existing and new business – and to keep them amid an industry-wide talent crunch.