Innoceantoday announced the appointment of Jasmin Bedir as its Australian CEO following an extensive search.

Bedir brings more than 20 years’ experience in advertising, strategy and business growth to Innocean. She was most recently Managing Director for Spark44 in Sydney since the agency opened in Australia in 2015, and also for the newly-established Singapore and Taipei offices.

She was also part of the agency’s global leadership team and the Digital Acceleration team which aims to drive digital transformation for the network.

Prior to Spark44, Bedir worked with a number of creative agencies including Saatchi & Saatchi as Group Business Director, Droga5 and JWT Sydney, as well as German agency Jung von Matt. Her extensive client experience includes NIB Health Insurance, Carnival Cruise Line, Nokia, Smirnoff, Energizer’s Schick range, Tourism Ireland, BMW/MINI and Nintendo.