BBC Studios and BBC News have jointly launched a revamped BBC.com and a new BBC app aimed at reshaping how global audiences access BBC's journalism and storytelling outside of the UK while opening up more advertising options.

The updated website and app feature a fresh design and navigation, more content, and ad tech enhancements to provide new opportunities for advertisers. The new BBC app replaces the International BBC News app and, for the first time, brings together content from across the BBC.

Advertisers on board for the launch include Western Australian Govt, American Express, Engie, Cunard Cruises, Workday, and Porsche. The new platforms allow for a more premium and sustainable commercial offering, with new sections such as Culture, Innovation, and Earth, and an extensive library of BBC videos and multimedia storytelling.

The media group said advertising partners have access to more premium high impact ad units that live seamlessly alongside the BBC's content. Marketers will also benefit from advanced targeting capabilities featuring more sophisticated audience intelligence, segmentation, and attribution that connects campaigns across web and app products.

"We are excited to bring the new website and brand-new BBC app to audiences and partners around the globe, following a successful first introduction to consumers in North America. These new digital products deliver an experience as premium as our news and storytelling and offers us the opportunity for future growth as we remain focused on finding new and innovative ways to make BBC content more easily accessible across the globe," said Chief Commercial Officer, BBC Global Media & Streaming, BBC Studios, Tara Maitra.

Digital Director for BBC News, Naja Nielsen, said the new digital platforms were about better showcasing the agency's global editorial offering.

"We know there is huge appetite for impartial BBC News journalism as we report - without an agenda - on the burning issues of our time. Thanks to our independent journalism, the BBC is the world's most trusted international news media organisation, reaching more than 400 million people each week," he said.

The new website, which follows the relaunch of BBC.com in North America last December, includes a new homepage, enhanced navigation by region, news sections covering culture, technology, science, health and AI in innovation, more videos, more live coverage, breaking news notifications and additional newsletter services.

"The new web and app products that we are now bringing to our commercial partners, mark a fundamental step-change in our digital advertising proposition, harnessing and elevating the trusted, premium, and world-renowned journalism that the BBC is respected for globally," said SVP Advertising and BBC StoryWorks APAC, Alistair McEwan. "We're excited that these significant enhancements make it easier for brands to connect with our global audiences, unlocking new partnership capabilities and opportunities for marketers."

The development and operation of BBC.com and the BBC app are driven by BBC Studios' Global Media & Streaming division.