BRIA, a responsible visual generative AI open platform, has successfully raised US$24 million in a Series A funding round. The round was led by GFT Ventures, Intel Capital, and Entrée Capital, with additional investors including Publicis Groupe, Getty Images, Samsung Next, and others.

BRIA's platform enables companies to tailor their visual requirements and allows developers to integrate generative AI capabilities into existing products, solutions, or systems. The platform manages over one billion licensed images, used to train its text-to-image foundation models. This ensures original creators, artists, and media companies receive royalties for their images' contribution to the final generated output.

This investment injection will be used to build on BRIA's success, enhance its open platform for developers, and expand its operations globally.

BRIA said its platform is trained solely on licensed imagery and contains no public figures, trademarks, or privacy concerns, safeguarding a company from legal challenges. The company was one of the first to be recognised by Fairly Trained, a non-profit that certifies generative AI companies for training data practices that respect creators' rights. BRIA was also part of Intel's Ignite Deep Tech accelerator program.

"With the rapid adoption of generative AI in commercial operations, and as 70% of CEOs agree with the need to act urgently on generative AI to avoid giving their competitors a strategic advantage, it is vital that final outputs are developed from ethical, unbiased, and licensed sources without holding the foundation models in a walled garden," said BRIA CEO & Founder, Dr Yair Adato. "It is essential that companies are equipped with generative AI capabilities as part of their core technology stack so they can seamlessly scale their operations and ensure they own intellectual property and data. This is precisely what BRIA is providing to any company using our licensed-sourced platform and we are thrilled with this opportunity to empower more businesses with the ability to generate AI responsibly."

Founding Managing Partner at GFT Ventures, Jay Eum, echoed this sentiment. "We are completely behind BRIA's mission to redefine visual generative AI, focusing on a transparent, responsible, and secure process for developing content while providing enterprises with a stronger value proposition in this field," he said.

"BRIA's technology helps businesses avoid the biases and legal landmines that have wounded high-profile organizations attempting to generate AI-based material without knowledge of its origins or without compensating the creators. BRIA's solution, which only uses licensed datasets, and pays artists for every image used, is the gold-standard generative AI platform for commercial use."

Aravind "Avi" Bharadwaj, Investment Director at Intel Capital, also expressed his support for BRIA. "Not only does our investment in BRIA align with our commitment to ethical and responsible AI, but it also aims to push the boundaries of visual generative AI, equipping users with the most sophisticated AI-powered tools to remain competitive," he said.

"This is an opportunity to be a part of the huge impact of the burgeoning visual generative AI discipline and potentially spearhead transformative visual storytelling in a way that benefits everyone from the artist and business deploying the art, to the audience receiving it."