PHD Australia appoints joint managing directors

News 22 Jan 2020 - 2 min read

PHD Australia appoints joint managing directors

By Media release - PHD Australia

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Tags: PHD, Omnicom, Mark Coad, IPG Mediabrands

PHD Australia has promoted of Lucy Formosa Morgan and Stuart Bailey to joint managing directors of Australian operations. They step into the role following the promotion of Mark Jarret to CEO of PHD Australia after Mark Coad left to head up IPG Mediabrands ANZ.

Formosa Morgan is charged with continuing to drive growth for the agency while championing best practice.

“Having been with PHD through a transformational period of growth, I am extremely excited to be taking on the joint managing director role and continuing the impressive momentum we have in Australia,” said Formosa Morgan. “The agency has incredible leadership and a great vision. I am proud of everything we continue to achieve for our clients. The industry is changing at a rapid pace and to have this opportunity to help lead our clients throughout is a great honour.”

Previously chief investment and commercial officer at PHD Australia, Formosa Morgan began at starting with the group in 2006 at OMD. Since joining PHD nine years ago, she has built the agency's investment team, driven commercial success for the business and served as an advocate of PHD’s environmental programme, which has resulted in the agency being named Urban List’s ‘most sustainable agency’.

Meanwhile, Stuart Bailey will be responsible for evolving PHD’s integrated capabilities while providing strategic and creative consultancy to clients. Bailey joined Omnicom Media Group in 2012 and in 2017 joined PHD as chief digital officer.

“Clients expect digital expertise to be seamlessly integrated within our offering, and that means building an agency that is set up for the future with the right capabilities, the right people, and the right structure to cope with increasing digitisation of the media landscape,” said Bailey. “We continue to strive to provide clients with the best expertise to lead their transformation journeys, and I am excited to work with such a talented team at PHD.”

CEO Mark Jarrett said the promotions “made complete sense from a business standpoint. Lucy and Stuart have demonstrated their ability to lead not just within our agency, but the wider industry. Considering where our business is heading and where we want to be in the future, I am confident in their ability and passion to put us at the forefront of our industry and drive growth for both our business and our clients.”