The Seven Network's new renovation series, 'Dream Home', is set to launch this Sunday, and with it a lineup of major Australian brands as partners and sponsors.

The show has named LG Electronics Australia, View.com.au, Youi Insurance, Alinta Energy, hipages, and RSL Art Union as Dream Home partners across CHannel 7 and 7plus. Other brands such as Beaumont Tiles, Highgrove Bathrooms, Luxaflex Window Fashions, Dulux, and Beacon Lighting have also joined as sponsors, with additional brands signing on with integration and advertising packages.

The partnership with LG Electronics Australia includes 7CIC, Seven's new shoppable in-content premium ad product on 7plus. 7CIC identifies contextually relevant moments that align with a client's brand, presenting a 'shop now' button that opens a full-screen ad with brand messaging and a QR code directing viewers to the client's website. LG products will be integrated throughout the 'Dream Home' program, allowing viewers to immediately shop the LG suite of products.

"The response from brands to Dream Home has been incredible, particularly for a brand-new format. Australia is going to love this show, which will take the renovation genre to new heights as six pairs of everyday Aussies battle it out room by room, transforming tired suburban family homes into astonishing new dream homes. Compelling, inspiring and heart-warming, Dream Home is the perfect vehicle for brands to get close to consumers and engage with them when they are in the mood to be both entertained and informed," said Director of 7RED, Katie Finney.

LG Electronics Australia Marketing Director, Gemma Lemieux, said LG's partnership with Dream Home embodied it's Life's Good brand promise. "We design our products with people in mind and Dream Home has provided us with the platform to showcase our products in real Australian homes. Through this partnership, we’ve shown how LG technology seamlessly integrates into everyday life, elevating each moment with joy and purpose. At our core, we are dedicated to enriching daily experiences and inspiring a more fulfilling way of living. This partnership exemplifies our commitment to brave optimism and demonstrates how we can make Life’s Good in every aspect of Australian life."

National Head of Program Partnerships, 7RED, Christopher Fifer, said that changing viewing habits meant an "all-screens" approach helped partners to deliver greater reach. "We are thrilled to have LG extend their association with Dream Home and partner with us for the launch of 7CIC on 7plus. LG is integrated throughout the program, and viewers will be able to immediately shop the LG suite of products. Thanks to 7CIC, Dream Home will drive qualified 7plus users to LG’s shoppable destination, while at the same time creating a deeper brand affinity with LG. Our shared audience receive a greater content experience, as the content will pause while they shop."