Sustainable furniture and homewares brand, Koskela, has selected History Will Be Kind (HWBK) as it communications agency, following a competitive pitch process.

HWBK's remit will cover creative brand strategy, public relations, social media and content marketing, with services to be delivered under HWBK's impact and reputation specialism, History Matters.

The agency will drive forward Koskela's position as a circular economy disruptor and market leader. The B-Corp certified brand is evolving and progressing its commitments to total circularity and zero emissions by 2027 and 2035, respectively.

Co-Founder and CEO of Koskela, Sasha Titchkosky, said: "We're delighted to partner with History Will Be Kind during this important time of evolution for our business and brand. We were impressed not only by the agency's record of excellence in strategic communications, but equally importantly, by the knowledge, passion and commitment we both share for building a more sustainable future."

Director of Reputation and Impact at History Will Be Kind, Corinna Fawls, said: "Koskela is a true leader in circular innovation and creativity, changing the way we create and consume to lighten the load on our planet. We couldn't be more pleased to partner with Sasha and her team to bring their mission and impact to life, connecting across channels as Koskela continues to raise the bar for sustainable business in Australia."

HWBK and History Matters are part of the Deepend Group, an independent, digital communications and innovation consultancy group.

HWBK expanded its reputation and impact offering with the launch of History Matters last year. History Matters is spearheaded by Corinna Fawls, Director of Reputation and Impact at HWBK. Recent work of History Matters includes projects with global clean-tech leader MCi Carbon, Sanitarium, McGrath Foundation and an award-winning campaign, #HireMeHilton, with Hilton Australia.