Innocean Australia has appointed Giorgia Butler as the creative agency's new Chief Strategy Officer.

Butler joins Innocean from Nunn Media, where she spent the last four yeas as Head of Strategy and Innovation. She has more than 25 years of tartegy experience across Australia and the US, and has previously worked for Affinity, Houston Grooup, Y&R, Ogilvy and others. Butler’s strategic thinking and insight have been recognised with two gold Effies in 2018, a bronze award for original creative thinking, an IPA Effectiveness award for U by Kotex’s “Let’s Move On” campaign, and a bronze Lion at Cannes.

In addition to her professional achievements, Butler has served on the board of the International Advertising Association and has been a guest lecturer at TAFE and the University of Sydney.

In the new role Butler will be responsible for leading strategy across all Innocean Australia clients and will report directly to CEO, Jasmin Bedir.

"Giorgia is well-known in the industry for being an energetic leader, with extensive capabilities spanning brand, data and insights, omnichannel creative communications architecture and strategy. Her appointment as our Chief Strategy Officer brings us closer to delivering truly integrated creative and media capabilities to our clients," said Bedir. "Giorgia will work closely with our new Head of Media, Kathryn Funari as we add muscle to our media thinking and strategic credentials for clients. Together with Executive Creative Director Wez Hawes, Head of Digital Matt Morgan, Kathryn and now Giorgia in our leadership team, I feel like we are very well placed to deliver ground-breaking work across all platforms for our clients."

Butler said Innocean was the perfect place for the next phase of her career. "Innocean is committed to strengthening its integrated strategic capabilities across the agency and my passion is developing new approaches to problem-solving, while helping clients connect the dots between their various media channels and business objectives. I still believe the fundamentals of right person, right place, right message are as important today as they ever were and I look forward to bringing my story-telling credentials to Innocean, to further strengthen the integration between media and creative."

Innocean Australia is an independent full-service agency, part of the INNOCEAN global agency network established in 2005.