Nine backs hybrid Big Idea Store to pull in 8,000-plus marketers

News 21 Apr 2021 - 1 min read

Nine backs hybrid Big Idea Store to pull in 8,000-plus marketers

By Josh McDonnell - Senior Writer

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: Nine events Retail B2B marketing

Nine predicts its Big Ideas Store, returning as a hybrid event, will pull in more marketers and agencies than the 8,000 that tuned into last year's sessions.

What you need to know:

Nine's Big Ideas Store will run from 11 May as a hybrid event.
The physical component will be held at Nine's new officers in North Sydney.

Nine's Big Ideas Store, which incorporates a pop-up retail space, will run from 11-21 May, and is grouped across four challenged and evolving categories in marketing: youth, lifestyle, Christmas and sport.

More than 8,000 people tuned into last year’s virtual Big Ideas Store, and Director of Powered, Liana Dubois, anticipates an even bigger turnout for this year's hybrid event, which she said enables marketers and agencies "to get under the hood on how Powered, Nine’s marketing solutions division, thinks and works".

A series of client and content events will run across the two weeks.