End-to-end performance marketing agency NP Digital, has made a series of strategic hires in the APAC region. The new appointments include Kris Casey as SEO APAC Lead, Arjun Singh as Group Account Director, Rizwan Kamil as Head of Performance Marketing APAC, Keith Ho as Strategy Lead, and Lee Weiye as Senior SEO Manager.

Casey brings over 12 years of experience in leading SEO teams across agency and in-house settings in the US, Australia, and Asia. In his new role, Casey will be responsible for driving SEO strategies to propel NP Digital's clients' businesses in the APAC market.

“I am thrilled to be part of NP Digital and to have the opportunity to drive impactful SEO strategies that will propel our clients' businesses forward in the vibrant APAC market. I look forward to collaborating with our talented team to deliver innovative solutions that exceed client expectations and fuel organic growth," said Casey.

As Group Account Director, Singh will lead strategic initiatives and develop innovative digital marketing strategies aimed at maximising client benefits.

In his role as Head of Performance Marketing APAC, Kamil will spearhead the strategic direction and implementation of digital marketing campaigns to drive tangible business results for clients.

Ho's role as Strategy Lead will focus on new businesses and strategic initiatives, while Weiye, the newly appointed Senior SEO Manager, will drive NP Digital's SEO efforts in Malaysia and the APAC region, focusing on strategy development, implementation, analytics, and client satisfaction.

NP Digital Malaysia Country Manager Melissa Cheng, said: "We are excited to welcome Arjun, Rizwan, Keith, and Weiye to the NP Digital family. Their wealth of experience and expertise will be invaluable as we continue to expand our presence and deliver exceptional results for our clients in the Asia-Pacific region."

NP Digital is an end-to-end performance marketing agency focused on enterprise and mid-market challenger brands. The agency's global presence spans 750 employees in 20 different countries.