Foxtel Media has named the sponsors for the 2024 Australian Football League (AFL) season, with GMHBA, Tradie Beer and Jim Beam to join a long list of returning sponsors across the network's coverage.

The returning sponsors include Sportsbet, Pointsbet, Maccas, KFC, Red Rooster, Sixt, KIA, Carlton Draught, McCain, Bunnings Warehouse, Coles, Host Plus, Industry Super Funds, Sony, Chemist Warehouse, NAB, Ford, Toyota, AAMI, Telstra, Musashi, Ashley & Martin, Steel Blue, Drummond Golf, NIB and Harvey Norman.

Foxtel Group holds the full digital rights for the AFL, with all rounds available on Fox Sports and Kayo Sports. The 2024 season will feature returning magazine shows, the newly announced Mid Week Tackle, and another year of the Gather Round. Jack Riewoldt, who retired in 2023, will also step into a full-time role with the Fox Footy family.

Foxtel Media will offer more targeted and tactical squeezebacks, a new asset that allows non-AFL partners to integrate into live play. The company is also offering select Quarter-Time and Three Quarter-Time Naming Rights opportunities for brands.

"The 2023 season was the highest rating AFL season of all time for the Foxtel Group, and given how things have started, we’re heading towards another sensational season of sport. More excitement and value await players, fans and advertisers alike," said Foxtel Media Director of Sports Sales and Brand Partnerships, Martin Medcraf.

"Our world class technology across Foxtel Group platforms creates a premium experience for both viewers and brands. Following the success of first NRL round in Las Vegas, our expectations are high, and we’re pumped to create a more exhilarating experience for everyone."