Programmatic media platform, Crimtan, has appointed Lauren Crosby as Commercial Director for Australia and New Zealand (ANZ), alongside a suite of other new appointments to its local commercial team.

As Commercial Director, Crosby will be responsible for building and leading Crimtan’s ANZ commercial team to grow the business across direct and contracted clients and agencies. She previously held the position of Head of Client Services for JAPAC at Crimtan, and has been instrumental in the growth and success of the company’s Asia Pacific business.

"Crimtan has always taken an educational and consultative approach with brands and advertising agencies to keep them up to date with the ever-evolving digital marketing landscape. I am thrilled to have Lauren leading our ANZ operations. Her knowledge and expertise in the ad tech space will help clients maximise their marketing budgets for optimum performance," said Crimtan Commercial Director (JAPAC), Joshua Wilson.

Crosby said she was grateful for the opportunity to lead Crimtan's ANZ team. "Having been with Crimtan for over four years as the Head of Customer Success for APAC, my role was focused on growing existing client relationships, and I am privileged to work with an incredible team. I look forward to bringing that knowledge and expertise as we expand our relationships with brands to build efficient marketing campaigns across the entire customer lifecycle journey."

The expanded ANZ commercial team also includes Sales Director, Karim Abboud, who joined the business from Pure.amplify in May 2023, as well as Client Service Managers, Daniel Kamalaneson and Sorcha Young, who commenced in August and November 2023 respectively. New appointment Andy Battye also joined the team this month as Sales Manager, bringing with him experience from Spotify and Teads.

"I’m excited to be joining Crimtan, a trusted partner to brands with a mission to make the complex world of programmatic simple and specialising in dynamic creative. As we move towards a cookieless world, Crimtan is already driving new partnerships and improving its technology to help brands navigate the change and to continue delivering value for our customers," said Abboud.

Crimtan is a global expert in intelligent lifecycle marketing for programmatic, making this expansion a strategic move to strengthen its presence in the ANZ market.