AGL Energy has launched its Electrify Now platform, aiming to help Australian households understand the potential benefits of electrifying their homes by providing personalised information for impactful upgrades.

The platform, which launches following a successful pilot program, will help customers to comprehend their potential energy bill and carbon savings if they switch to solar, battery, heat pump hot water, electric vehicle (EV), and/or induction cooktop.

The pilot saw over 6,500 AGL customers receive estimated energy bill and carbon savings for installing solar and battery. The enhanced platform will provide households with the estimated payback period on their investment for solar, battery and heat pump hot water systems, and connects users to AGL's installation partners.

"Whether or not you are a customer with AGL, households will have access to personalised information about the potential benefits of an electric home. We've taken the lessons from the pilot to significantly enhance the experience to help empower Australians in making the first step to home electrification," said AGL Chief Customer Officer, Jo Egan.

AGL is the first Australian energy retailer to utilise Consumer Data Right (CDR) electricity data to estimate potential energy bill and carbon savings from upgrading to home electrification products for eligible users of the platform with a smart meter.

"AGL understands that upgrading to a more energy efficient home can be confusing and complex. Our aim is to deliver accessible, easy to understand and affordable energy solutions for our customers - no matter where they are on their electrification journey," Egan said.

Survey results from Electrify Now users showed that 77% of respondents were interested in hot water systems and 64% in induction cooktops. Furthermore, 62% indicated they were interested in reducing their bill, 56% were looking to replace gas appliances and 42% wanted to reduce their carbon footprint.

Electrify Now complements policies and programs being rolled out by state and federal governments that support energy efficiency and electrification technologies for homes.