What you need to know:

• Droga to take reins from 1 September.
• Current CEO Brian Whipple to help transition to May 2022.
• Direct parallel with Australia set-up, where Accenture Interactive led by Monkeys CEO Mark Green.

David Droga will take the reins at Accenture Interactive next month as CEO and creative chairman.

Brian Whipple, who has led the firm for the last decade, will work with Droga, who will be CEO and creative chairman, until May before retiring from the company.

Whipple has grown Accenture Interactive into an advertising powerhouse, and his CV exemplifies its approach – an Accenture consultant for ten years who then took senior ad agency roles at Rapp and Hill Holliday before returning to Accenture to lead its marketing services arm, which last year turned over $10.6bn.

It has now overtaken Dentsu and IPG to become the fourth biggest agency group in the world, behind WPP,  Omnicom and Publicis.

Droga’s eponymous agency, Droga5 (he was the fifth child in the Droga household), has cult-like creative status internationally, though shut its Sydney office six years ago after struggling for consistency.

Droga5 was acquired by Accenture in 2019 and placing Droga at the helm draws a direct parallel with Accenture Interactive's local set up. Mark Green now leads Accenture Interactive in Australia. Green is co-founder and CEO of creative agency The Monkeys, which Accenture acquired for $70m in 2017.

Heading the global unit with a creative mind may well signal where Accenture Interactive sees greatest growth opportunities.