Nine has promoted Nikki Rooke into the role of Director of Sales - Total Television following last week's resignation of Richard Hunwick.

Rooke was previously Director of Sales - Sydney, responsible for the commercial aspects of Nine’s TV, streaming, audio and publishing assets.

In her new role, she will oversee Nine’s national total television sales team, managing Metro TV, Regional TV and BVOD. She will report directly to Nine’s Chief Sales Officer, Michael Stephenson.

"Nikki is the ultimate professional. She is one of our industry's most senior commercial leaders and her track record speaks for itself. She is passionate about our people and she has an in-depth understanding of what marketers need. There simply isn't a more perfect or more qualified person to lead our Total TV team than Nikki Rooke," said Stephenson.

Rooke joined Nine two years ago, transitioning from SCA. She will officially step into her new role on July 1. The announcement of her replacement as Director of Sales - Sydney is expected in the coming days.

"I'm thrilled to be leading Nine’s Total TV team and fill the very big shoes left behind by Richard Hunwick. I can't wait to work with all our advertisers who understand and embrace the power of television and the sustainable, profitable returns it delivers to their businesses both in the short and long term," said Rooke. "I am also very excited to be working with such a talented sales team both market facing and those behind the scenes who work tirelessly every day to ensure our clients have the best experience possible. It is such a great time to be stepping into this role as we countdown to Paris 2024, which will deliver to advertisers of all sizes a viewing experience never seen before across FTA television and BVOD with unprecedented scale and addressability. This is only the beginning, with so much more content, more new product innovation and more new data opportunities to come. I can't wait to get started."